Adidas announced officially that they had signed a long-term contract with Belgium national team. The Red Devils would wear Adidas football shirt in future to fight for more victories.
Claus-Peter Mayer, Adidas’ vice president of Sports Marketing, said:“It is a great deal to sign a contract with this potential national team, which shows that we are constantly seeking suitable partners around the world. Belgium national team reached the quarter-finals at the 2014 Brazil World Cup and ranked fifth in the FIFA world rankings. We are delighted to cooperate with the team and looking forward to its performance at the 2016 European Football Championship.”
Filip Van Doorslaer is the director of marketing of Belgian Football Association. He said:“This cooperation is a great way to promote our Red Devils. We are very pleased to achieve cooperation with the top brand. We hope that Adidas can help Belgian football become better.”
Adidas has created numerous shirts for the successful team by now, producing the highest-quality goods for the powerful team.
Traditional home shirt includes three colors—black, red and yellow from Belgium national flag. Unveiled jointly by Adidas and the Royal Belgian Football Association(KBVB), Belgium Home Shirt 2016 was also three-colored. It would debut at a friendly match against Italy national team on 13 November 2015.
This soccer jersey incorporates the Belgium flag with an interesting design that is sure to be popular with fans. It features a simple but modern v-neck collar and is embroidered with Belgium team crest. Three colors are shown perfectly on this shirt. The chest and the sleeves are black, with the lower half of the jersey being completely red on the front. Yellow Adidas three stripes are placed on both sides of the shirt instead of the shoulders. They catch the eye absolutely and make athletes more aggressive. Besides, cuffs and the number and name of a player are all yellow. We can also see the Belgian flag on the jersey.
The shirt is crafted with the latest sportswear technologies. Its fabric made by ClimaCool technology can keep players cool and dry. In addition, 100% recycled polyester makes the shirt lighter and more durable, showing environmental awareness of the sportswear giant.
The shorts are black with yellow Adidas stripes on both sides. The red socks are printed with “BELIGUM”.
Well-designed 2018 home kit pays homage to the nation entirely, meanwhile, the kit reflects the respect of Adidas for these players of Belgium national team.
Marc Wilmots is a Belgian former footballer. Nowadays, he has been a politician sitting in the Senate for the Mouvement Réformateur party. As an excellent footballer, he played for Schalke and helped the club reach the 1997 UEFA Cup Final. For Belgium national team, Wilmots scored 28 goals in 70 caps and played matches in World Cup three times. He is Belgium’s all-time top scorer at the FIFA World Cup. He got Belgian Young Professional Footballer of the Year award in 1989-90 season and was selected as one member of FIFA World Cup All-Star Team in 2002.
Wilmots also coached Ivory Coast but he left his role after the team’s failure to qualify for the 2018 World Cup.