In celebration of ten-year struggle, the sexy Parisian label Simon Porte Jacquemus invited some local students to present the wonderful extravaganze at the time of the 10th anniversary. Since its debut in 2009, the designer has integrated flashes of blue skies, glittering sea, joyous outlook on life into its joyous collections. The fashion trend commences in Paris and intend to promote the concept of a good life in Provence, so that customers take it as a great honor to get their hands on the most brilliantly ridiculous items and the joyous life. Taking the special opportunity, Jacquemus published their first menswear offering in an idyllic beach at dusk. Different with the trendy bucket hat in previous seasons, enormous straw hats could be found on the fashion show. Some extremely small and memorable bags are also highlights of the fashion show. As a breath of fresh air in fashion circles, Jacquemus takes itself a little seriously.
The sexy, playful and humorous label has taken the helm of fashion field over the last decade. The latest fashion show is another cause for the celebration. Up to now, it’s probably that most people have seen those photographs on Instagram. Young models walked through a mile-long runway, which lies on a field blooming with row upon row of brilliantly-hued lavender. Detailing embedded into all offerings have come to epitomize its aesthetic, such as sun-bleached patterns, exaggerated tailoring, unique sandals, eccentric sunglasses and coveted bags.
In addition to snappers of the front row, many other people also recorded proceedings on the memorable night. A small group of students have been enlisted into Jacquemus for the fashion show, including two photographers and two illustrators. All of them are studying at schools or colleges. And another one comes from London. Their responsibilities comprise document what went down while refusing interference from designers. When the designer see photographs afterwards, he was also blown away by their images. The designers argued that he have loved those images very much, and were glad to see what they intended to convey and scrutinized the collections through their eyes. Those drawings also reminded the designer of Matisse and Picasso.
Jacquemus summarizes the last ten years being full of poetry, freedom and love, so it showed those specially commissioned artwork and photographs to know about students behind them. An exclusive creative agency’s strong role in the fashion show also contributed to its success.
At the start of his design career, he dedicated all her energy to textile design, but he realized that he preferred to draw and paint rather than other directions. Compare with other choices, it was a more natural way to express himself. Prior to being enlisted into Jacquemus, he got to know that the label love Marseille, the sun, sea, etc. On occasion, he has similar passion on colors and textures. Regardless of never been to a fashion show, he was glad to have a try, and spared no efforts to make its share to its promotion.